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How to Optimize your Website

Optimizing your website involves implementing few strategies, often recommended by SEO experts. To know how to drive quality traffic to your website, read on...
How to make a website popular? This is one question frequently asked by website owners to SEO companies. Optimizing a website means making it search engine friendly, so that, whenever a user looks for specific information related to the website's content, on the internet, the website appears in the top 10 results. Optimizing the website is the key to increase online sales.

How to Optimize your Website for the Following Search Engines

Google
Google is a major and the most popular search engine on the Web. Search engine ranking of Google is dependent on several factors, some of which are given below:

Content is the King
If you are serious about optimizing your website, make sure your website has quality content. For high traffic ranking, the content should be helpful, clearly mentioning the purpose of your website. Generating high quality meaningful content is the key to increase the number of hits on your website.

Use Keywords
When a user opens the main page of Google search engine, he types some words and then clicks on 'Google Search' button to get the desired information. The words that internet users frequently type are the keywords. So, make sure your website content, especially the main page of your website has popular search keywords. For instance, if your website focuses on 'growing healthy hair', you can include keyword phrases like 'healthy hair tips' or 'how to grow healthy hair' in your website content. Whenever you create new web pages, it is essential to include keyword phrases in different ways to stimulate web traffic.

Include Internal Links
Internal linking can also boost your website's ranking. Linking your web pages internally to each other, makes it easier for the user to access information. With internal links, it becomes simpler to navigate within your information rich website.

Use Meta Tags Wisely
Meta tags that form an integral part of HTML code, contain the title and description of the website. Optimize your meta tags by including the right keyword phrases in it. Use keyword tools to get keyword phrase that best describe the content of your website and then include it in meta tags.

Bing
Yahoo and Microsoft have combined their respective search engine algorithms to come up with a new search engine, known as Bing. With the introduction of Bing, there is a no doubt a tough competition for the 'Lord' of search engines, Google. So to get your website to an 'enviable' position in search results of Bing, you need to do the following:

Original Extensive Content
To make website content visible on Bing, it is very much essential that the content written on your website is original and interesting. Writing something crap or copy pasting it from popular websites cannot give top rankings in Bing. Sometimes Google ranks websites based on links. However, for Bing, quality content is of prime importance. In case, any of your web pages contain articles less than 300 words, don't expect it to get ranked in Bing. So, make it a point to include useful non-plagiarized content in your website.

Include More Text in your Website Content
Bing prefers to rank websites that are more text-based. So, focus more on including text-based content rather than other applications like Adobe Flash player. Your website design has to be simple, free from flickering images and the best way of doing it is to include text-based content as much possible. Simple images that give a general idea about the topic of your website content can increase your website rank on Bing search engine.

Target Relevant Keyword Phrases
Optimizing your website without keywords is not possible. Your original content will go waste if there are no keywords. Do some research and find which keywords to target that best describe your website. Your meta tags that include title tags, description tags and header tags must contain keyword phrases relevant to your websites. Keyword optimization is very important to boost quality traffic to your website.

Link Building
Link building is another factor that can influence the position of your website in search results of Bing. In order to increase your Bing rankings, it is crucial that your website has back links. More the number of back links on your website, higher is the probability of getting better rankings on Bing.

Avoid Complicated URLs
Site indexing of Bing is dependent on the URL of your website. Bing will have a hard time indexing your website if the URL's of your web pages are lengthy and complicated. Instead, go for simple URLs and domain, thus, making it easier for Bing to index your site.

How to Optimize Your Website for Free
Optimizing a website does not always mean contacting an SEO expert or an SEO company, pay his consultation charges and look for desired results. Having a basic knowledge about how to design a website properly can work wonders to achieve higher search engine rankings. Other than following aforementioned strategies, to improve position in Google search engine results, you also need to implement other strategies, mentioned below:

Exchange Links
In order to attract visitors, you can always exchange links between sites that are related to your content. Sites that provide unique and helpful content related to your website are the ideal candidates where you can exchange links.

Submit To Directories
Including your website to some directories can certainly help to improve rankings. Directories like dmoz provide back links to your website. However, if your website is small, this directory will not accept your submission. Experts are of the firm opinion that website submission is crucial to drive quality traffic to your website. To make your website bigger, it is necessary to add more content. There are many websites on the internet which have articles on a wide range of topics. You can check whether they have any content that can help to promote your website.

Use SEO Tools
You can also take the help of free SEO tools to determine website flaws. SEO tools like Website Grader and Yslow identify drawbacks in websites in terms of design or meta tags. Correcting these problem areas can help to increase website traffic.

On the whole, incorporating original content followed by keyword optimization, is the first step to attract quality traffic to your website. SEO experts also specifically mention about the importance of back links to improve website rankings.
By Nicks J
Published: 6/16/2010
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