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Advertising Slogans

A concise write-up on some famous advertising slogans which have played a crucial role in making simple products renowned brands. Read on...
In the world of advertising, slogans play a very significant role and therefore manufacturers spend millions of dollars in creating them. These short phrases are quite effective when it comes to drawing people's attention. Basically, a slogan has to highlight some aspects of the product. For instance, the famous ad slogan for Nokia - Connecting people suits it very well because it highlights the fact that it is a slogan for a communication device. Over the time, people get so used to these slogans, that they invariably become a part of their general vocabulary.

Catchy Advertising Slogans
Catchy phrases as slogans can work wonders for the manufacturer, and that is the reason why creativity is considered so valuable in the field of advertising. Given below are some examples of catchy slogans from the world of advertising, which have been grabbing your attention since last few decades.
  • Volkswagen. Drivers wanted. - Volkswagen
  • Reach out and touch someone. - AT&T
  • Connecting people. - Nokia
  • We make money the old-fashioned way....We earn it - Smith Barney
  • The ultimate driving machine. - BMW
  • Eye it - try it - buy it! - Chevrolet
  • High Performance, Delivered - Accenture
  • One thing leads to another. - Nescafe
  • Keep Walking. - Johnnie Walker
  • Intelligent Life on the Web - Buzzle.com
Some Popular Slogans
All the products launched in the market don't necessarily go on to become brands, and one of the common trait of those which do is a good advertising slogan - this proves that these slogans also help in establishing the brand image.
  • Porsche, There is No Substitute. - Porsche
  • Wrangler. There's a bit of the West in all of us. - Wrangler
  • Between Love and Madness Lies Obsession. - Calvin Klein
  • Lee. The jeans that built America. - Lee
  • Hello Moto - Motorola
  • Levis. Original jeans. Original people. - Levis
  • Like no Other - Sony
  • A diamond is forever. - DeBeers
Some Funny Slogans
Have you ever wondered what makes all those slogans which you heard during the commercial breaks in between your favorite TV show or read on some billboard unforgettable. There are many factors, and humor is just one of them.
  • Australian for beer. - Fosters
  • He keeps going and going and going. - Energizer Batteries
  • Nicorette, Nicorette, you can beat the cigarette - Nicorette
  • Get N or get out. - Nintendo 64
  • Live in your world, play in ours. - Sony PlayStation
  • Once you pop, you can't stop. - Pringles
  • Everything we do is driven by you - Ford
  • When you say Budweiser, you've said it all. - Budweiser
  • Let your fingers do the walking. - Yellow Pages
  • We're number two; we try harder. - Avis Rental Cars
Some of these slogans have become so popular that people wear t-shirts with these slogans printed on them. At the end of the day, there is always a scope for improvement when it comes to the compilation of the best slogans. If you think we missed on some slogan which deserves to be a part of this list of slogans, we would like to hear it from you!
By Abhijit Naik
Published: 6/29/2010
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